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Wednesday 13 March 2013

Study: Private Data Revealed by Facebook 'Likes'

There's more to those Facebook 'likes' than what meets the eye. Research released Monday shows patterns from these Facebook preferences can provide surprisingly accurate estimates of the user's race, age, IQ, sexuality and other personal information. The researchers developed an algorithm which uses Facebook likes -- which are publicly available unless a user chooses stronger privacy settings -- to create personality profiles, potentially revealing ...


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