The British Heart Foundation (BHF) has launched a smartphone app to hijack cigarette packets. The charity's Blippar, virtually transforms a cigarette pack into a puff of smoke, before revealing items that a smoker could afford with a week, month, or year's worth of smoking savings, Sky News reported. Betty McBride, director of policy and communications at the BHF, said that they needed to up their game if they were to help people beat their addiction to tobacco ...
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